Brief 1: Branding Daniel Chappell
Brief 2: Learn a New Trade: Taxidermy
Brief 3: Leeds Market Re-brand and Way Finding
Brief 4: Plan UK - YCN 'Because I Am A Girl' Campaign
Additional Briefs
Brief 6: Prospectus Concept Pitch
Brief 7: MHG Filming
Showing posts with label becauseiamagirl. Show all posts
Showing posts with label becauseiamagirl. Show all posts
Wednesday, 12 December 2012
Finals OUGD301
Finalised Briefs and Final Boards
Brief 1: Branding Daniel Chappell
Brief 2: Learn a New Trade: Taxidermy
Brief 3: Leeds Market Re-brand and Way Finding
Brief 4: Plan UK - YCN 'Because I Am A Girl' Campaign
Brief 5: Typosgraphe - Collaboration
Additional Briefs
Brief 6: Prospectus Concept Pitch
Brief 7: MHG Filming
Brief 1: Branding Daniel Chappell
Brief 2: Learn a New Trade: Taxidermy
Brief 3: Leeds Market Re-brand and Way Finding
Brief 4: Plan UK - YCN 'Because I Am A Girl' Campaign
Additional Briefs
Brief 6: Prospectus Concept Pitch
Brief 7: MHG Filming
Tuesday, 11 December 2012
Board Covers
I wanted to create A3 covers.
So I designed them to be relevant to the brief .., After printing I realised that it has completely separated all of my boards and made them look like they don't belong together. So I am going to print some simple ones uses the same typefaces and layout as my submissions forms and boards.
I must remind myself that over complicating things just looks messy.
Below is a pdf of what I printed:
Here are my new improved ones:
A lot better and much more neutral. It works well with my CD case and I love the natural feel of stock. The sizes are A5 folded so a buldog clip can group the boards.
Tomorrow I will print A6 versions to group together my print hand ins. I will also make a band to fasten around my Timeline Typosgraphe Poster.
I am very happy with my branding and know they look way more professional than my original ideas. I am trying to be more organised.
So I designed them to be relevant to the brief .., After printing I realised that it has completely separated all of my boards and made them look like they don't belong together. So I am going to print some simple ones uses the same typefaces and layout as my submissions forms and boards.
I must remind myself that over complicating things just looks messy.
Below is a pdf of what I printed:
Here are my new improved ones:
A lot better and much more neutral. It works well with my CD case and I love the natural feel of stock. The sizes are A5 folded so a buldog clip can group the boards.
Tomorrow I will print A6 versions to group together my print hand ins. I will also make a band to fasten around my Timeline Typosgraphe Poster.
I am very happy with my branding and know they look way more professional than my original ideas. I am trying to be more organised.
Thursday, 6 December 2012
Plan Uk website and video proposal
This took so much longer than I wanted it to, and so much effort. I feel since I have learnt the basics of film I see design in a different way. When I look at a problem know I feel confident enough to promise any media, video and website.
Video
This below is my initial idea for the videos. I wanted to make the audience feel a bond between the girl and themselves, pulling them in emotionally means they would be more likely to give and share the campaign with other. However I used the brand identity of Plan Uk and I feel this is wrong, the campaign should have a different style that accompanies the existing brand of the over arching charity.
I wanted to use grey as a way of focusing the audience onto just the words of the girls stories, there will be moments in the film that are blank image with just spoken type across the bottom. The filming of the girls will be direct and they will look straight into the camera lens to connect with the views.
Website
Video
This below is my initial idea for the videos. I wanted to make the audience feel a bond between the girl and themselves, pulling them in emotionally means they would be more likely to give and share the campaign with other. However I used the brand identity of Plan Uk and I feel this is wrong, the campaign should have a different style that accompanies the existing brand of the over arching charity.
I wanted to use grey as a way of focusing the audience onto just the words of the girls stories, there will be moments in the film that are blank image with just spoken type across the bottom. The filming of the girls will be direct and they will look straight into the camera lens to connect with the views.
Website
I had a idea of what I wanted the website to look like. I knew I wanted a large image to create the background, but I couldn't find a good quality image within the topic of happy poverty girls. I took this this background image from a existing website. I would like the images that would be used on the website to be a group of girls or poverty people from around the world, each website page would be a different location. The people would not be looking into the camera, but would be in the background creating a landscape with no up close detail.
The proposed website works well to create a community with the 'Because I Am A Girl Campaign' supporters. I think the brand is current, but not too girly.
The proposed website works well to create a community with the 'Because I Am A Girl Campaign' supporters. I think the brand is current, but not too girly.
Wednesday, 5 December 2012
Photographing everything for my boards
I booked out Studio B last week for today from 4:30-9pm. Since having the photography induction I know I need to document my final outcomes a lot better. Every placement I have been on they have always said students websites are very impressive when they have good photography and a theme.
I rented one Digital SLR, 2 lights, 2 stands and 2 cables. I also used a large table for taking photographs on. One of the photography staff helped me set up the camera, but they left at 5pm. Every time I moves the camera I had to adjust the ISO or Apiture, Lisa had also warned me that all of her photographs turned out blurred when she put them onto her mac, because the quality of the view on the camera is bad, you cannot tell. Due to his I stared taking photographs with my iphone... and my SLR photographs are mostly blurred and my iphone photos look great. Very very glad I used my iphone, the only problem is on about 25 out of 264 images have different temperature of colour.
SLR photographs (the good ones)
Taxidermy
Typosgraphe
Dan C
Leeds Market
Because I am a girl
This took ages to upload! so many photographs. Going to add them to my boards now and change the type and layout so it creates a brand.
I rented one Digital SLR, 2 lights, 2 stands and 2 cables. I also used a large table for taking photographs on. One of the photography staff helped me set up the camera, but they left at 5pm. Every time I moves the camera I had to adjust the ISO or Apiture, Lisa had also warned me that all of her photographs turned out blurred when she put them onto her mac, because the quality of the view on the camera is bad, you cannot tell. Due to his I stared taking photographs with my iphone... and my SLR photographs are mostly blurred and my iphone photos look great. Very very glad I used my iphone, the only problem is on about 25 out of 264 images have different temperature of colour.
SLR photographs (the good ones)
Taxidermy
Typosgraphe
Dan C
Leeds Market
Because I am a girl
This took ages to upload! so many photographs. Going to add them to my boards now and change the type and layout so it creates a brand.
Final Crit
Feeling positive today I had a lot of final products compared to some and I'm happy with my position. I am photographing all my work today, and i just need to fix one design for all of my boards instead of trying to recreate the brief in each set of boards. I have at least one thing to propose for each brief... so this work is very do-able and hopefully stress free.
I created by boards all to reflect the individual briefs, but after the crit and seeing everyone else boards it was easy to see that the individuality of the brief is lost with the design of the boards. I decided to re-design them to create a brand for myself and submission.
I hope this makes my work look more unified.
Boards ready for the crit
Because I am a Girl: Plan UK
Leeds Market
Taxidermy
Typosgraphe
These are my boards so far, ready for the final crit, I know they're not great but it was more of a case of mapping out the content and writing than making them look good. I have decided to reflect the brief ithin the boards. I thought it was a nice touch.
Leeds Market
Taxidermy
Typosgraphe
These are my boards so far, ready for the final crit, I know they're not great but it was more of a case of mapping out the content and writing than making them look good. I have decided to reflect the brief ithin the boards. I thought it was a nice touch.
Monday, 3 December 2012
The event
This is all the sort of material I want to event to have. It should have a lot of fair trade stock. I priced up black boards as i will propose one for the event room.
how to make a giant chalk board
Framed-Easiclean-Blackboard
12mm-Thick-Blank-Chalkboard-A1
About £40 for a A1 board, this would be mounted in the wall with a signing saying, how to help, and join the group.
oxfam blanket / throw
£50 each
how to make a giant chalk board
Framed-Easiclean-Blackboard
12mm-Thick-Blank-Chalkboard-A1
About £40 for a A1 board, this would be mounted in the wall with a signing saying, how to help, and join the group.
oxfam blanket / throw
£50 each
Sunday, 2 December 2012
Info on Plan Uk and the 'because i am a girl' Campaign
Two simple designs to explain how Plan UK works and what it is all about.Going to print them off with James.
Saturday, 1 December 2012
Video Mock Up's
Screen sizes 1920 x 1080 px,
and 788 x 576px
These are mock ups for my boards as the video content. I am proposing a video that includes all of these stories and stories similar to this. Focusing on the individuals and the core problem of girls leaving education. These will follow the brand guidelines, so will focus on what Plan is doing right now to prevent this.
Everything I am going to design
10x info graphic (type driven) posters
"Globally, one in three girls is denied an education by the daily realities of poverty, discrimination and violence."
'Because I am a Girl' Campaign will support four million girls to get the education, skills and support they need to move themselves from poverty to a life with a future.
Countries with the highest proportion of Early Marriage:
Niger 75%
Chad 72%
Mali 71%
Bangladesh 66%
Guinea 63%
Central African Republic 61%
Mozambique 52%
Nepal 51%
Malawi 50%
World map: Percentage of women aged 20-24 married by age 18
less than 10%
10-24%
25-49%
50% or more
No Data
10,000,000 girls under the age of 18 marry each year. That's around... 833,333 a month, 192,307 a week, 27,397 a day, 19 every minute, or one girl every three seconds.
The early and forced marriage trap
Causes: poverty, traditional and religious practice, weak legislative enforcement, conflicts, dissasters and emergencies, gender inequality.
Consequences: Violence, abuse and forced sexual relations, isolation and psychological trauma, reproductive health issues (child mortality), literacy and lack of education, sexual health implications (HIV and AIDS).
The percentage of women who had given birth by the age of 18:
Niger 51%
Chad 48%
Bangladesh 46%
Mali 45%
Guinea 44%
Mozambique 42%
Central African Republic 38%
Zambia 35%
Uganda 35%
Gabon 35%
“Education is a right, but it is not a reality for too many women and girls. Education sends a message –
a message of confidence and hope. It tells that child: you have a future; what you think matters.”
United Nations Secretary-General’s Global Initiative on Education 2012
Investing in girls:
birth registration, immunisation, nutrition, inheritance, land property, time, friends, literacy and numeracy skills, mobility, access to sexual health, secondary education, science maths and tech capabilities, safe spaces, networks / online communities, role models / mentors, financial literacy, business skills, bank account, access credit, vocational training, getting a good job, owning a business.
Looking at selling / giving away dolls. I looked at making Sock dolls, but I thought that was cheapening the message. Then I remembered worry dolls from shared earth (fair trade store) they are perfect, small but a reminder of the 'because I am a girl' message and campaign, I could attach a small paper with a web address.
A1 size information explaining about Plan UK and 'because i am a girl' campaign.
Mock up 6 video interviews with children and parents from the countries most effected by child marriage.
Mock up the event and the photographs and the because i am a girl sign.
A LOT OF STUFF TO DO!
unicef
"Globally, one in three girls is denied an education by the daily realities of poverty, discrimination and violence."
'Because I am a Girl' Campaign will support four million girls to get the education, skills and support they need to move themselves from poverty to a life with a future.
Countries with the highest proportion of Early Marriage:
Niger 75%
Chad 72%
Mali 71%
Bangladesh 66%
Guinea 63%
Central African Republic 61%
Mozambique 52%
Nepal 51%
Malawi 50%
World map: Percentage of women aged 20-24 married by age 18
less than 10%
10-24%
25-49%
50% or more
No Data
10,000,000 girls under the age of 18 marry each year. That's around... 833,333 a month, 192,307 a week, 27,397 a day, 19 every minute, or one girl every three seconds.
The early and forced marriage trap
Causes: poverty, traditional and religious practice, weak legislative enforcement, conflicts, dissasters and emergencies, gender inequality.
Consequences: Violence, abuse and forced sexual relations, isolation and psychological trauma, reproductive health issues (child mortality), literacy and lack of education, sexual health implications (HIV and AIDS).
The percentage of women who had given birth by the age of 18:
Niger 51%
Chad 48%
Bangladesh 46%
Mali 45%
Guinea 44%
Mozambique 42%
Central African Republic 38%
Zambia 35%
Uganda 35%
Gabon 35%
“Education is a right, but it is not a reality for too many women and girls. Education sends a message –
a message of confidence and hope. It tells that child: you have a future; what you think matters.”
United Nations Secretary-General’s Global Initiative on Education 2012
Investing in girls:
birth registration, immunisation, nutrition, inheritance, land property, time, friends, literacy and numeracy skills, mobility, access to sexual health, secondary education, science maths and tech capabilities, safe spaces, networks / online communities, role models / mentors, financial literacy, business skills, bank account, access credit, vocational training, getting a good job, owning a business.
Looking at selling / giving away dolls. I looked at making Sock dolls, but I thought that was cheapening the message. Then I remembered worry dolls from shared earth (fair trade store) they are perfect, small but a reminder of the 'because I am a girl' message and campaign, I could attach a small paper with a web address.
A1 size information explaining about Plan UK and 'because i am a girl' campaign.
Mock up 6 video interviews with children and parents from the countries most effected by child marriage.
Mock up the event and the photographs and the because i am a girl sign.
A LOT OF STUFF TO DO!
unicef
The Event
Working with fair-trade to set up a pop-up event that will last a week, in each large city an town within the UK to raise Awareness, to sign a petition 'because i am a girl'.
A small wedding tent decorated in fair-trade blankets and throws, picnic benches and cushions. It is a social environment that any age and audience can enjoy buying tea and coffee.
The walls will be covered with the info-graphic posters. There will be a A1 poster with Plan UK's aim and what they are going to do, as Plan saying making it more lighthearted and focusing it on the good.
fairtrade
A small wedding tent decorated in fair-trade blankets and throws, picnic benches and cushions. It is a social environment that any age and audience can enjoy buying tea and coffee.
The walls will be covered with the info-graphic posters. There will be a A1 poster with Plan UK's aim and what they are going to do, as Plan saying making it more lighthearted and focusing it on the good.
It will have Plan UK's description in (from the brand guidelines)
"Plan is a global children's charity. We work with children in the world's poorest countries to help them build a better a future. A future you would want for all children, you're family and friends.
For over 70 years we've been taking action and standing up for every child's rights to fulfill their potential by;
(bullet point) giving children a healthy start in life, including access to safe drinking water.
(bullet point) securing the education of girls and boys
(bullet point) working with communities to prepare and survive disasters
(bullet point) inspiring children to take a lead in decisions that affect their lives
(bullet point) enabling families to earn a living and plan for their children's futures.
We do what's needed, where it's most. We do what you would do.
With your support, children, families and entire communities have the power to move themselves from a life of poverty to a future with opportunity.
Join the plan to help them keep doing it."
In one of the main walls there will be a large chalk board for people to write their suggestions on how to raise awareness and support Plan Uk in this campaign.
In a separate / smaller area there is a place to sign the petition and have your photograph taken with a 'because i am a girl' sign. Throughout the week these photographs, will be stuck up around the whole tent, they will also be added to the Facebook page.
shared earthfairtrade
Quotes and important facts I will include.
Fact and info graphic posters
"Globally, one in three girls is denied an education by the daily realities of poverty, discrimination and violence."
'Because I am a Girl' Campaign will support four million girls to get the education, skills and support they need to move themselves from poverty to a life with a future.
Brand guidelines:
Does not need to use the words, but the sentiment needs to be there. 'We do what you would do"
Be clear and concise
warm not detached, passionate.
Use real life stories and tell the truth.
Practical solutions
Verveine font... I couldn't find so I had to download 'hand of sean'it was the cosed free font that was similar that I could find.
This branding guidelines will be shown in the videos / documentaries of the children in 3rd world countries case studies. I will not use the fonts or colours in my info graphic posters. I will also modify the colour for the small publication I make explaining how you can help.
The power of education is astonishing. It saves lives. It transforms futures. It will unleash the incredible potential of girls and their communities. Winning the war on poverty starts with educating girls.
"Globally, one in three girls is denied an education by the daily realities of poverty, discrimination and violence."
'Because I am a Girl' Campaign will support four million girls to get the education, skills and support they need to move themselves from poverty to a life with a future.
Brand guidelines:
Does not need to use the words, but the sentiment needs to be there. 'We do what you would do"
Be clear and concise
warm not detached, passionate.
Use real life stories and tell the truth.
Practical solutions
Verveine font... I couldn't find so I had to download 'hand of sean'it was the cosed free font that was similar that I could find.
This branding guidelines will be shown in the videos / documentaries of the children in 3rd world countries case studies. I will not use the fonts or colours in my info graphic posters. I will also modify the colour for the small publication I make explaining how you can help.
The power of education is astonishing. It saves lives. It transforms futures. It will unleash the incredible potential of girls and their communities. Winning the war on poverty starts with educating girls.
Friday, 30 November 2012
A new plan: YCN brief
I felt that LEGO would have been me creating something similar to their past campaigns using LEGO bricks. Everything has to be in the same colours and restrictions. I decided to change me mind.
After finding a few interest briefs on YCN I really like the idea of the Plan UK, Because I am a Girl campaign. I really enjoy doing work around charities and this brief has a great potential to be info graphic brilliance.
After finding a few interest briefs on YCN I really like the idea of the Plan UK, Because I am a Girl campaign. I really enjoy doing work around charities and this brief has a great potential to be info graphic brilliance.
The Brief
The Brand Guidelines
The Website
I really like the brand guidelines, like they state in the brief they want to focus on the future of these girls instead of just getting sympathy for the girls. The strong photographs and simple illustration work really well. Although the website in my opinion doesn't show any of this brand and looks quite boring and not linked.
I know I want to focus on info graphics, and a traveling pop up van / tent where a sort of gallery is set up with a timeline of images and info graphic posters showing the problem and what 'because i am a girl' is trying to solve. This would be a great way to get passerby's to know about the campaign and support it. This would be aimed t the target 24-36year old women, placed in the city centre.
The Deadline for Submissions is 6pm on Thursday 14th March 2013.
Useful links
because-i-am-a-girl/
girls-rights-resources
Useful links
because-i-am-a-girl/
girls-rights-resources
Breaking-Vows-Early-and-Forced-Marriage-and-Girls-Education
Good quotes in information taken from one of the Plan UK online pdf's. I want my design to be fact driven and focused on personal stories.
Good quotes in information taken from one of the Plan UK online pdf's. I want my design to be fact driven and focused on personal stories.
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