4th Oct re-written

I've just tweaked them a little bit more adding extra information. I'm also printing these put to put them in my folder, which is defiantly helping me to to remain on target and organised.

Fred's session: Clarifying each brief

Creating a statement of intent, a rational and Product, Range and Method of delivery for each brief.

Learn a new trade: Taxidermy
A primarily print and typographical investigation of creating a educational publication with a focus on experimental layout and font design.

I am making a information driven publication because I like educating a audience, also to improve my type skills and reflect feeling though type alone.

Product:
. A cheap to make and bind publication to teach a trade 'Taxidermy' giving a overview of the history, opinions, how to do it, interviews and places to see it.

Range:
. A proposed publication every month, making the Taxidermy issue as a template.
. Maybe make the other 11 front covers / double spread?

Method of Distribution:
. Lottery funded. FREE

Collab(Steph) ISTD: Type Factory
A typographical investigation of branding and promotion for an exhibition with a focus on celebrating the journey of typography from the beginning up to present.


I am going to create a exhibition with Steph so we will do the promotion and branding together, because we both want to improve our type knowledge, networking skills, branding and management.

Product: 
.Promotion for the exhibition: brand it. Posters & fliers advertising it.
.Exhibition publication to explain the journey of type up until the present, photographs of each work in the exhibition with contact info and a description.
.Online appearance

Range:
.Range of sizes of promotion and methods (facebook, twitter) 
.A website (maybe)

Method of Distribution:
.Promotion around before the event in Leeds city centre or college. 
.Promotion on the web: a website? facebook, twitter
.Publication will be at the exhibition and will be kept as a momento.

Branding Oasis Appartments and Promoting Kos
A promotion and branding investigation of tourism in Kos with focus on typography layout, mapping using the stereotypes of Hippocrates.

I'm going to create a bespoke typeface based on Hippocrates and Greece, along with design to inform tourist where to travel too in Kos, because I want to strengthen my branding and type making abilities. I also want to work on a brief including mapping and include my photographs.

Product:
. Everything using bespoke typeface based on Hippocrates and Greece. 
. Printed based work to promote Kos and inform tourists that Kos is a adventure and point out all the places to go.

Range:
For KOS:
Information about Kos in a booklet/poster for tourists, postcards, wrapping paper, (website?), 

For OASIS APARTMENTS:
New brand, logo, map of Kos & location, bedroom key, towels, motorbike rental and bicycle.   

Method of Distribution:
. Website with all the info on there
. Info given out at Oasis Apartments (in all hotels) and can be picked up at Kos Town tourist information centres.

Leeds Market & Food Recipes
A print and Digital investigation of Leeds Market local produce packaging and banding using illustration with a focus on exploring different culture design through recipes.

I'm going to re-brand Leeds Market as a place for locals to buy local produce and take away a bit of culture, because I think we should support local businesses. It will improve my branding and packaging abilities and will let me use illustration.

The Product:
. Promoting it as healthy and supporting the local community.
. Branding a 3 stalls to show how the whole market can have a re-vamp making more customers want to shop.
. Each food stall will have a small postcard recipe to embrace it's culture. All the postcards can be bound into a recipe book.

Range:
.Re-branding of the Leeds market (live healthy): brand, promotion, posters, propose a website. friendly colours (pastels) with small illustrations. Hand rendered smooth Type

.Re-brand of a fish mungers inside the market to show what the 'vibe' / 'theme' should be inside the market produce: illustration based (family friendly), with hand-drawn type with simple digital type. Earthy feeling, natural. Least and cheapest packaging possible. hand felt (ANTI-CORPORATE)
...  
.Rebrand Carrabiean food.
.Rebrand Indian

... Design a 10 photographic recipe cards for each stall

.Create a mapping system to show the layout of all the stalls and their names

.Re-design the website

Method of Distribution:
. On the website
. In the Market Place

Welcome to your new home
A iconography and type investigation of research and information with a focus on print based outcomes.

I'm going to research this subject, because I find it interesting and a possibility that we probably will ruin the Earth. I have also written it to deal with masses of confusing information and try and communicate that clearly. I also think the concept of future design is interesting and a fun thing to research.

The Product:
Design that informs humans about life on Mars

The Range:
Before the journey: 
. luggage tags, 
. tickets to board the spacecraft
. stamps pf the passport
. stickers for passport

During the journey:
. Entertainment pack
. Bookmark
. Welcome to your new home booklet

Entertainment pack.

For the new home:

. Poster (facts about Mars atmosphere) INFO GRAPHICS.
. Posters (to make Mars feel like Home) TYPE AND PHOTOGRAPHS (ICONS)
. Survival list (icons)

Method of Delivery:
Given to Humans before they're departure to their new home. 
Packet for on the Spacecraft. (similar to aeroplane regulations 

Smaller briefs: 

Geordans' EP

Branding Daniel Chappell

Choosing between 

Branding Oasis and promoting Kos Vs Welcome to your new home.

I am really undecided, I defiantly wanted to do both, but I really can not fit in 5 significant briefs and 2 smaller (still quite large) briefs.

I have asked a few people and they think that the Welcome home brief will be more popular for searching on the interent as people tend to be interested in space as a 'cool' thing.
I think I'm going to leave it for a day and see how I feel tomorrow.

Fred's Session: re-writing and edition the wants and needs.

Listing for each of our significant briefs:
. the Skills we would use / develop
. the Contexts of the design work (educational, publication, etc) 
. the Content of the brief intended
. the Products proposed/ possible.

This at first seemed a bit as a given, but the more you write and process each brief you start to add things and realise what is possible and why I liked a certain brief more.

Learn a new trade: Taxidermy
Skills
Research
Writing content, putting it together (journalism & editing)
Type-layout
Type-font making
Photographs (limited) 

Contexts
Educational
publication
History / factual

Content
Experimental type and layout, expressing words through layout
minimal photos
not biased
interviews
museums
taxidermists

Products
Publication, B&W cheap to print and bind
Web?
..... Collab(Steph) ISTD: Type Factory
Skills
layout, publication, grid
branding
logo design
organisation
typography
networking
pricing up work as printed professionally

Contexts
Exhibition
publication
promotion of the exhibition

Content
History of type, journey from the beginning till now
Hand-drawn type
Font making
Screen printing
Letterpress
Book-binding
Work submitted from students and professionals

Product
promotion (posters, massive A2 pasted around town, fliers) & Social media
publication of work in exhibition include the journey of type
Web

Photographs of examples done in class...

Brief two: Oasis Apparments

What is Kos strength?
Using Hippocrates fame to draw people onto Kos, and in turn Oasis Apartments

Problem:

1. Nobody knows about OASIS APARTMENTS in Kos. 2* but a lot nicer than expected and dirt cheap! £200 for 2 incl. transfers and flights for a week in June. 
2. Kos is not worldly known for HIPPOCRATES the founder of the history of medicine.
3. The hotels logo is horrible and they do not have a overall brand. 
4. Kos should embrace it's history and us it for promotion.
5. The island is small and you can see it all on a motorbike: so many things to do other than sitting by a pool in the sun.

I intend to ... inform / instruct / persuade / direct / educate / promote ... to...

promote Kos for it's history and natural sights,
promote the Oasis Apartments

Educate visitors on Hippocrates & the things you can see on the island

Direct tourists to Kos & Oasis apartments who want a holiday filled with adventure and a very LOW budget.

a group of 

possible tourists in the UK and tourists on holiday

... that

Kos is a great place to go with more than sun and sea and that Oasis Apartments is a good place to stay, cheap and cheerful.

Solution:

Method of delivery:
New branding which will be applied to Uk travel books
Branding in the Apartments in Kos, reflecting the island through Hippocrates and things to see.

The product:
Everything using bespoke typeface based on Hippocrates and Greece. 
Viewing Oasis Apartments as a adventure.

The range:

For KOS:
Information about Kos in a booklet/poster for tourists, postcards, wrapping paper, (website?), 

For OASIS APARTMENTS:
New brand, logo, map of Kos & location, bedroom key, towels, motorbike rental and bicycle.   


Distribution / the context:
Half distributed in the Uk in travel agents, on the web to promote Kos.

The other half in Oasis Apartments, used as the branding but also souvenirs and adventure guides.
CONTEXT KOS