A new plan: YCN brief

I felt that LEGO would have been me creating something similar to their past campaigns using LEGO bricks. Everything has to be in the same colours and restrictions. I decided to change me mind.
After finding a few interest briefs on YCN I really like the idea of the Plan UK, Because I am a Girl campaign. I really enjoy doing work around charities and this brief has a great potential to be info graphic brilliance.

The Brief

The Brand Guidelines

The Website 

about the campaign

I really like the brand guidelines, like they state in the brief they want to focus on the future of these girls instead of just getting sympathy for the girls. The strong photographs and simple illustration work really well. Although the website in my opinion doesn't show any of this brand and looks quite boring and not linked.

I know I want to focus on info graphics, and a traveling pop up van / tent where a sort of gallery is set up with a timeline of images and info graphic posters showing the problem and what 'because i am a girl' is trying to solve. This would be a great way to get passerby's to know about the campaign and support it. This would be aimed t the target 24-36year old women, placed in the city centre.

The Deadline for Submissions is 6pm on Thursday 14th March 2013.

Useful links
because-i-am-a-girl/
girls-rights-resources

Breaking-Vows-Early-and-Forced-Marriage-and-Girls-Education
Good quotes in information taken from one of the Plan UK online pdf's. I want my design to be fact driven and focused on personal stories.