"Globally, one in three girls is denied an education by the daily realities of poverty, discrimination and violence."
'Because I am a Girl' Campaign will support four million girls to get the education, skills and support they need to move themselves from poverty to a life with a future.
Brand guidelines:
Does not need to use the words, but the sentiment needs to be there. 'We do what you would do"
Be clear and concise
warm not detached, passionate.
Use real life stories and tell the truth.
Practical solutions
Verveine font... I couldn't find so I had to download 'hand of sean'it was the cosed free font that was similar that I could find.
This branding guidelines will be shown in the videos / documentaries of the children in 3rd world countries case studies. I will not use the fonts or colours in my info graphic posters. I will also modify the colour for the small publication I make explaining how you can help.
The power of education is astonishing. It saves lives. It transforms futures. It will unleash the incredible potential of girls and their communities. Winning the war on poverty starts with educating girls.
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