Type SESSION FIVE

FRIENDLY

midd-tone, position, balanced, Sans Serif.

revised.

Academic journal 1

FINAL 

Sunday pull-out

Academic Journal

18-19 year olds.

Type session FIVE

I was ill for this weeks type session but here is my final using Quark for my leaflet. I know it can be better and although I changed kerning and weight it still seems a bit fragmented. Next type lesson I will see others design and ask them what hints Graham had to offer. 

Task: A4 landscape page

8 page document

shape/tone of black to communicate...

dreamy

aspiring

powerful

calm

intense

relaxed

stormy

precious

type

type book

Type Session TWO

WORDS are most important for brand names.
Arial is

• Masculine
• Mechanic
• Corporate

Arial in a brand...

worst suited typeface & best.

Typeography Task ONE

 Helvetica became popular on its own merits. Arial owes its very existence to that success but is little more than a parasite—and it looks like it’s the kind that eventually destroys the host. I can almost hear young designers now saying, 

“Helvetica? That’s that font that looks kinda like Arial, right?”

LAYOUT: This could be improved obviously and I don't really like the layout. But there's always room for improvement.