Problem:
1. a lot of people travel abroad on holidays
2. Since planes where excess able not a lot of people have traveled the UK, seeing what it has to offer.
3. The majority of cities or towns in the UK do not have promotion for tourists.
4. Would create more jobs and a better economy in the UK if we all traveled inside the country more.
5. Using humour, and drawing on the ideas we all have about places makes it more light hearted and less comercial.
I intend to ... inform / instruct / persuade / direct / educate / promote ... to...
promote UK cities and towns to UK citizens, traveling in your own country.
UK citizens who have not seen a lot of the UK.
... that
they should travel within the UK
Solution:
As it says in the ISTD brief I will create each location with it's own identity of what the UK means to them. Rinsing stereotypes. I am using accents/slag and iconic photographs pople would associate with their own cities/towns.
For the UK by the UK.
Method of delivery:
At city information servies in each city.
Government funded.
Travel agents.
The product:
to promote seven cities / locations in the UK based on stereotypes. (picked at random as a example of how this concept could be taken further across the whole of the UK.
The range:
Posters - for public places (like graffiti pasted). smaller versions for souvenirs.
Postcards
main publication - of one chosen location (Bolton) 1000 body copy. map, information and photographs, including free poster.
badges
bookmarks
wrapping paper
Distribution / the context:
City information: information about that city.
Town hall: travel information about the UK, also info in travel agents.
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