Problem: Graduated, has no job
1. Needs to get himself out there
2. wants to teach drums
3. wants to be in a band
4. seen friendly and approachable
5.
I intend to ... inform / instruct / persuade / direct / educate / promote ... to...
Promote, persuade and inform
a group of
potential Drum students / Existing Bands
... that
He is a good drummer, a good teacher and person who they can get on well with. Approachable
Solution:
Method of delivery:
WEB
The product:
Promotion
The range:
Video - of dan
Website to hold videos and information about himself.
Business cards
Posters
Drum pencils
Distribution / the context:
Web
Print: Fliers / posters printed around hyde park.
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