Problem:
Not enough people support the local business, they buy from supermarkets where they import everything. At the local market it is local produce. It's that simple.1. people do not buy from local produce.
2. the website is terrible for Leeds market
3.
4.
5.
I intend to ... inform / instruct / persuade / direct / educate / promote ... to...
a group of
people who shop at supermarkets with a bit more money than students. People with jobs and a small - large amount of disposable income.
... that
buy their produce from corporate stores instead of from local sources
Solution:
re-brand the Leeds market, making it more visible and current, so the target will hear about it more and think it is a better place to shop (healthier too).
Method of delivery:
The product:
giving a fresh face to the market (indoor and out)
Promoting it as healthy and supporting the local community.
The range:
Re-branding of the Leeds market (live healthy): brand, promotion, posters, propose a website. friendly colours (pastels) with small illustrations. Hand rendered smooth Type
Re-brand of a fish mungers inside the market to show what the 'vibe' / 'theme' should be inside the market produce: illustration based (family friendly), with hand-drawn type with simple digital type. Earthy feeling, natural. Least and cheapest packaging possible. hand felt (ANTI-CORPORATE)
Mungers:
branding
carrier for the produce(paper bag) and reusable tote bag (50p charge)
wrapping paper for the product (in this case fish)
any other packaging that may be needed, tubs for smaller fish and larger tubs for long travellers.
business card with a telephone and a link to a website: http://www.leedsmarket.com/(name of the store). proposed for every store.
Distribution / the context:
Packaging and promotion on the internet and around leeds city centre.
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