Thursday, 19 January 2012

Type Session TWO

WORDS are most important for brand names.
Arial is

  • Masculine
  • Mechanic
  • Corporate

Arial in a brand...
worst suited typeface & best.



Task: find 6 brand names and analyse the type, weight / case. stick something in. Why does the typeface suit the brand? 
Friendly? Family based? 


See a bad choice... put a photo in your journal. where the typeface is completely inappropriate. 


Hierachy:
YELLOW PAGES

Dan Broughton
Decoration and Design
Friendly prompt services
High quality workmanship
Competitive rates
Free no obligation estimates

Decorating and Interior Design
01943 463338
07872 625565
size
1 30mm x 60mm
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